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J&E A/W Collection 2015

By on May 15, 2015 in Ethical, Life | 3 comments

I spent last Saturday working on some wonderful new projects. One being filming Jacob & Esau’s behind the scenes video for their winter collection which is up for pre-order today. Second, I was also modelling at the same time for this little video. Multi talented hey? I must say this was a refreshingly fun project to work on. I haven’t really done anything fashion related, but it truly came together really well in the end. The girls running Jacob & Esau were incredibly awesome to work with, so it was a breeze to be able to collaborate with them on this project. They also had Big Picture Stuff & Hand Crafted Pictures shoot the collection for them, so that they could put up some beautiful photos onto the webstore. The concept behind this little 50 second video was to just show off the essence of the brand, its style, the character’s that are behind the label & the display the new seasonal threads. Because Jacob & Esau are all about relationships between the makers & the buyers, and are more focused on people, this shows through how they treat those they work with. It allowed for me to capture quite a natural beauty from the models, the photographers and even Esther & Joanne themselves. The music I chose was in the back of my mind the moment I started filming. Something about a hip hop beat and street style fashion that just mixes in so well. If ever there is something you really should get perfectly right, it’s the music & sound in your films. It really makes up half, if not more of your films overall experience. Without further delay, here you...

Jacob & Esau

By on Sep 2, 2014 in Crowdfunding, Ethical, Life, Pozible, Travel | 0 comments

One of my latest projects that i’ve been working on (and quite possibly one of my favourites!) has been a film for the Pozible campaign of Jacob & Esau. This is a little bit about J&E, taken from their website. Jacob & Esau is an ethical fashion label based in Melbourne, Australia. While there are many ways for us to be sustainable, we have chosen to focus on the people who make our clothes. For our first collection, we have teamed up with local garment makers in Bali, Indonesia. Kholil and Wiwik are a husband and wife team who recently started running their sewing business from home. We have chosen to support and invest in their home business vision. This was in fact started by 2 of my friends from church & life, Jo & Esther. Both have come together from different educational backgrounds, with a passion for people & fashion. It’s truly a wonderful thing when you can really make a difference in someones life through such a unique initiative! The film I created was determined to be short right from the first meeting with these 2 lovely ladies. The thing with Pozible campaigns, or with any online film, is that a longer film which swamps you with information is in fact very disengaging. Research, statistics & findings are all pointing to the fact that people these days are beginning to develop shorter attention spans with the influx of current technologies, and the entire ‘instant consumer’ mindset. So to cater to this, its really worth getting creative, and try to pack a punch in a short amount of time. The film was completely done in Bali, Indonesia. We went for 1 week, to meet with suppliers, do a bit of research, find fabrics and meet the beautiful couple which will work on the first collection. The idea with the people creating the garments, is that there will eventually be more and more tailors getting on board and joining forces with J&E. All these people will also be featured on the J&E website, accessible through a unique code which is attached to each garment. This will give you a unique insight into how these people live, where they come from and really gives you a sense of attachment to the clothes you bought because you know exactly who made it. The slow motion footage I thought would give a very nice nostalgic & reflective feel, but also would be slow enough to retain detail in the shots. Considering the song I chose by Seryn was a little bit of a higher tempo, this worked pretty well with fitting in detail with short amounts of time. I usually run through the process of mapping out ever single beat as markers in Premiere Pro, giving me references points for when to cut J&E are all about people, so I also wanted this to really be a central component to the film. I wanted to show a lot of the authentic joyful moments to give viewers a sense of reality, to make them be seen as regular people who just really want to make a difference in this world. It was also meant to be rather fun, so combining all these elements I think it really had a lasting impact by the time you get to the final logo appearance in the film. The interviews were all completed within a couple of hours, in-between customers, roosters & traffic! Its definitely a loud place, so background noise is going to be there. However I think it gave the footage a bit of a charm in a way, it really wouldn’t be Bali with out the hustle and bustle of life! This is the type of clientele I’d love to be involved with in the future. Its a brilliant thing when you are apart of something that will truly invest in something greater. So please support this brilliant cause, and help them start this movement! Go to their Pozible page here > http://www.pozible.com/project/185814 Also visit their website & facebook page to find out more!  And without further ado, here is the final product....