By on Dec 4, 2014 in Crowdfunding | 0 comments

Recently I had the pleasure to use my services in creating a film which would be used on a Kickstarter campaign. The concept is custom watches, which have a fresh & simplistic look. Every detail is looked after, from the design of the watch all the way through to the case that it comes in. Every aspect has had meticulous attention paid to it, and the film was made to capture this. From the symmetrically aligned shots to the soft lighting & highlights, every frame was deliberately chosen to represent the brand as best as possible. The production of the film was done in a day, with the help of some of our friends too.     We shot this on an FS100 & a Black Magic camera, moving between the BMCC for a lot of the more static shots, and then the FS100 for the slow motion & detail shots. Lighting was all down to dedo’s and some photography studio continuous lights. These watches are beautiful, and I think you should  totally go pick one up! These are really great quality, thought out watches. You can totally go back one now over at Kickstarter, and support this wonderfully crafted local product! https://www.kickstarter.com/projects/967028108/xplus Video on the...

Jacob & Esau

By on Sep 2, 2014 in Crowdfunding, Ethical, Life, Pozible, Travel | 0 comments

One of my latest projects that i’ve been working on (and quite possibly one of my favourites!) has been a film for the Pozible campaign of Jacob & Esau. This is a little bit about J&E, taken from their website. Jacob & Esau is an ethical fashion label based in Melbourne, Australia. While there are many ways for us to be sustainable, we have chosen to focus on the people who make our clothes. For our first collection, we have teamed up with local garment makers in Bali, Indonesia. Kholil and Wiwik are a husband and wife team who recently started running their sewing business from home. We have chosen to support and invest in their home business vision. This was in fact started by 2 of my friends from church & life, Jo & Esther. Both have come together from different educational backgrounds, with a passion for people & fashion. It’s truly a wonderful thing when you can really make a difference in someones life through such a unique initiative! The film I created was determined to be short right from the first meeting with these 2 lovely ladies. The thing with Pozible campaigns, or with any online film, is that a longer film which swamps you with information is in fact very disengaging. Research, statistics & findings are all pointing to the fact that people these days are beginning to develop shorter attention spans with the influx of current technologies, and the entire ‘instant consumer’ mindset. So to cater to this, its really worth getting creative, and try to pack a punch in a short amount of time. The film was completely done in Bali, Indonesia. We went for 1 week, to meet with suppliers, do a bit of research, find fabrics and meet the beautiful couple which will work on the first collection. The idea with the people creating the garments, is that there will eventually be more and more tailors getting on board and joining forces with J&E. All these people will also be featured on the J&E website, accessible through a unique code which is attached to each garment. This will give you a unique insight into how these people live, where they come from and really gives you a sense of attachment to the clothes you bought because you know exactly who made it. The slow motion footage I thought would give a very nice nostalgic & reflective feel, but also would be slow enough to retain detail in the shots. Considering the song I chose by Seryn was a little bit of a higher tempo, this worked pretty well with fitting in detail with short amounts of time. I usually run through the process of mapping out ever single beat as markers in Premiere Pro, giving me references points for when to cut J&E are all about people, so I also wanted this to really be a central component to the film. I wanted to show a lot of the authentic joyful moments to give viewers a sense of reality, to make them be seen as regular people who just really want to make a difference in this world. It was also meant to be rather fun, so combining all these elements I think it really had a lasting impact by the time you get to the final logo appearance in the film. The interviews were all completed within a couple of hours, in-between customers, roosters & traffic! Its definitely a loud place, so background noise is going to be there. However I think it gave the footage a bit of a charm in a way, it really wouldn’t be Bali with out the hustle and bustle of life! This is the type of clientele I’d love to be involved with in the future. Its a brilliant thing when you are apart of something that will truly invest in something greater. So please support this brilliant cause, and help them start this movement! Go to their Pozible page here > http://www.pozible.com/project/185814 Also visit their website & facebook page to find out more!  And without further ado, here is the final product....